{"id":807,"date":"2019-07-17T13:09:22","date_gmt":"2019-07-17T12:09:22","guid":{"rendered":"https:\/\/www.clic-formalites.com\/blog\/?p=807"},"modified":"2026-03-10T15:53:31","modified_gmt":"2026-03-10T14:53:31","slug":"linteret-de-deposer-marque","status":"publish","type":"post","link":"https:\/\/www.clic-formalites.com\/blog\/linteret-de-deposer-marque\/","title":{"rendered":"Quel est l&rsquo;int\u00e9r\u00eat de d\u00e9poser ma marque ?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Que distingue un polo rouge A d\u2019un polo rouge B, &nbsp;une paire de tennis taille 40 d\u2019une autre paire de tennis taille 40 ? &nbsp;Si ce n\u2019est un crocodile associ\u00e9 \u00e0 la marque Lacoste, une virgule associ\u00e9e \u00e0 Nike. La marque est repr\u00e9sent\u00e9e par <\/span><span style=\"font-weight: 400;\">un signe distinctif qui permet au consommateur de distinguer le produit ou service d\u2019une entreprise de ceux propos\u00e9s par les entreprises concurrentes. C\u2019est un rep\u00e8re pour les consommateurs que l\u2019on ne doit pas n\u00e9gliger. &nbsp;<\/span><span style=\"font-weight: 400;\">Il ne faut cependant pas confondre marque et logo. Une marque peut exister sans logo. Le logo est le symbole de la marque. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Clic Formalit\u00e9s f<\/span><span style=\"font-weight: 400;\">ait le point sur le d\u00e9p\u00f4t de marque, un aspect i<\/span><span style=\"font-weight: 400;\">mportant pour votre entreprise en r\u00e9pondant aux questions suivantes :<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Pourquoi d\u00e9poser ma marque ? <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comment proc\u00e9der ?<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<p>\u00a0<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"pourquoi-deposer-ma-marque\"><b>Pourquoi d\u00e9poser ma marque ?<\/b><\/h2>\n\n\n<p><span style=\"font-weight: 400;\">Le \u00ab\u00a0signe\u00a0\u00bb repr\u00e9sentatif d\u2019une marque, si \u201cd\u00e9pos\u00e9e\u201d ou enregistr\u00e9e,<\/span> <span style=\"font-weight: 400;\">servira \u00e0 distinguer pr\u00e9cis\u00e9ment vos produits et services de ceux de vos concurrents. Elle repr\u00e9sente l&rsquo;image de votre entreprise et elle est la garantie, aux yeux du public, d&rsquo;une certaine constance de qualit\u00e9.<\/span><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"la-marque-un-pilier-dans-votre-strategie-marketing-et-commerciale\"><b>La marque : un pilier dans votre strat\u00e9gie marketing et commerciale<\/b><\/h3>\n\n\n<p><span style=\"font-weight: 400;\">Elle peut \u00eatre un <\/span><b>\u00e9l\u00e9ment pr\u00e9cieux dans votre strat\u00e9gie industrielle et commerciale<\/b><span style=\"font-weight: 400;\">. Mais, les concurrents peuvent s&rsquo;en emparer et tirer injustement profit de vos efforts, <span style=\"font-weight: 400;\">vous ne la prot\u00e9gez pas<\/span>. Le d\u00e9p\u00f4t ou enregistrement de marque vous procure une <\/span><b>protection juridique certaine<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Vous obtenez un monopole d&rsquo;exploitation et devenez ainsi la seule personne \u00e0 pouvoir l&rsquo;utiliser. Vous pourrez poursuivre en justice toute personne ou concurrent qui imiterait ou utiliserait votre marque,<\/span><span style=\"font-weight: 400;\"> ou <\/span><span style=\"font-weight: 400;\">en cr\u00e9erait une nouvelle proche du plagiat<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> Les tiers ne pourront utiliser aucun signe identique ou similaire au v\u00f4tre, &nbsp;dans le m\u00eame domaine d\u2019activit\u00e9, qui pr\u00eaterait \u00e0 confusion avec votre marque.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">D\u00e9poser votre marque vous permet \u00e9galement de <\/span><b>prot\u00e9ger les investissements r\u00e9alis\u00e9s pour le lancement d\u2019un produit\/service.<\/b><span style=\"font-weight: 400;\"> Vous pourrez faire exploiter cette marque par autrui (vente, apport en soci\u00e9t\u00e9, concession d&rsquo;exploitation\u2026) ou &nbsp;exploiter vous-m\u00eame cette marque en concluant des contrats (licence, cession\u2026). En \u00e9change des droits consentis sur la marque, vous percevrez des redevances de marque. Ces redevances de marque peuvent permettre de tirer des revenus substantiels de l\u2019exploitation. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Une marque bien choisie est donc un <\/span><b>outil puissant <\/b><span style=\"font-weight: 400;\">! <\/span><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"combien-coute-un-depot-de-marque\"><b>Combien co\u00fbte un d\u00e9p\u00f4t de marque ?<\/b><\/h3>\n\n\n<p><span style=\"font-weight: 400;\">Ce monopole d&rsquo;exploitation sur le territoire fran\u00e7ais est valable <\/span><b>pour dix ans<\/b><span style=\"font-weight: 400;\">, <\/span><b>renouvelable<\/b><span style=\"font-weight: 400;\">. La protection de votre marque peut \u00eatre effectu\u00e9e au niveau fran\u00e7ais (<\/span><span style=\"font-weight: 400;\">INPI), mais aussi \u00e9tendue au niveau <\/span><span style=\"font-weight: 400;\">europ\u00e9en (EUIPO) et au niveau international (OMPI).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">De nombreux entrepreneurs ont tendance \u00e0 laisser de c\u00f4t\u00e9 cet aspect juridique car l\u2019immatriculation de la soci\u00e9t\u00e9 a d\u00e9j\u00e0 n\u00e9cessit\u00e9 le paiement de certains frais pour une tr\u00e9sorerie souvent limit\u00e9e.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pourtant c\u2019est une proc\u00e9dure pour laquelle les co\u00fbts sont assez peu \u00e9lev\u00e9s. En effet, le <\/span><b>d\u00e9p\u00f4t d\u2019une marque co\u00fbte 210 euros<\/b><span style=\"font-weight: 400;\">, sachant que la marque sera prot\u00e9g\u00e9e selon des classes bien d\u00e9finies en fonction de vos produits\/services. En d\u00e9finitive, il serait regrettable de n\u00e9gliger cet aspect primordial de la protection de la propri\u00e9t\u00e9 intellectuelle.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"comment-deposer-ma-marque\"><b>Comment d\u00e9poser ma marque ?<\/b><\/h2>\n\n\n<p><span style=\"font-weight: 400;\">Pour r\u00e9ussir votre d\u00e9p\u00f4t de marque, il vous faudra respecter 3 \u00e9tapes cl\u00e9s. <\/span><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"1ere-etape-verifiez-la-disponibilite-de-la-marque\"><b>1\u00e8re \u00e9tape :V\u00e9rifiez la disponibilit\u00e9 de la marque<br><\/b><\/h3>\n\n\n<p><span style=\"font-weight: 400;\">Avant de d\u00e9poser votre marque, assurez-vous que le signe choisi est disponible c\u2019est-\u00e0-dire qu\u2019il ne <strong>reproduit ou n\u2019imite pas un signe d\u00e9j\u00e0 existant<\/strong>, pour des produits ou des services qui seraient identiques ou similaires aux v\u00f4tres. Il vous faut effectuer ou faire effectuer <\/span><span style=\"font-weight: 400;\">un travail de recherche \u201c dit <strong>d\u2019ant\u00e9riorit\u00e9<\/strong>\u201d consistant \u00e0 v\u00e9rifier que ladite marque n\u2019est pas d\u00e9j\u00e0 enregistr\u00e9e par une entreprise ou une tierce personne,&nbsp;<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/bases-marques.inpi.fr\/\" target=\"_blank\" rel=\"noopener\">(service accessible via le site INPI)<\/a>.<\/span><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"2eme-etape-%25c2%25a0determinez-les-produits-services-concernes\"><b>2\u00e8me \u00e9tape : \u00a0D\u00e9terminez les produits \/ services concern\u00e9s<br><\/b><\/h3>\n\n\n<p><span style=\"font-weight: 400;\">Il est n\u00e9cessaire de prot\u00e9ger sa marque pour les domaines d\u2019activit\u00e9s dans lesquels la soci\u00e9t\u00e9 ou la personne physique exerce son activit\u00e9. Choisissez pr\u00e9cis\u00e9ment les produits\/services pour lesquels vous voulez utiliser votre marque. Ceux ci ont \u00e9t\u00e9s organis\u00e9s par \u201c<strong>classes<\/strong>\u201d (selon la Classification de Nice\u201d). \u00a0Par exemple n\u2019enregistrez pas votre marque de jouets pour enfants dans la cat\u00e9gorie de la restauration. La protection ne sera effective que pour les activit\u00e9s identifi\u00e9es dans ces \u201cclasses\u201d. Mentionnez-les sur le <strong>formulaire de d\u00e9p\u00f4t de marque<\/strong>.<\/span><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"3eme-etape-%25c2%25a0effectuez-votre-depot\"><b>3\u00e8me \u00e9tape : \u00a0Effectuez votre d\u00e9p\u00f4t<br><\/b><\/h3>\n\n\n<p><span style=\"font-weight: 400;\">Le d\u00e9p\u00f4t est \u00e0 effectuer <strong>en ligne sur le site de l\u2019INPI<\/strong>. Ensuite, <strong>l&rsquo;INPI vous adresse<\/strong> un accus\u00e9 de r\u00e9ception avec vos r\u00e9f\u00e9rences, puis <strong>publie<\/strong> votre d\u00e9p\u00f4t de marque au Bulletin Officiel de la Propri\u00e9t\u00e9 Intellectuelle. L&rsquo;Institut <strong>examine<\/strong> votre demande ; si <strong>il ne constate<\/strong> aucune observation, opposition ou irr\u00e9gularit\u00e9, <strong>il publie<\/strong> votre enregistrement au BOPI et vous recevez votre certificat d\u2019enregistrement ! Lancez-vous !<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><br>Vous avez d\u2019autres <strong>innovations<\/strong> que vous souhaitez <strong>prot\u00e9ger en dehors de la marque<\/strong> ? \u0153uvres, cr\u00e9ations, \u00a0inventions, id\u00e9es, bases de donn\u00e9es, logiciels\u2026? Rendez-vous sur la page d\u00e9di\u00e9e de l\u2019INPI <\/span><b>\u201cComment prot\u00e9ger quoi ? \u201c<\/b><span style=\"font-weight: 400;\">pour vous aider \u00e0 d\u00e9finir la protection qui vous correspond le mieux ! \u00a0<\/span><a href=\"http:\/\/commentprotegerquoi.inpi.fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/commentprotegerquoi.inpi.fr\/<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Vous pensez qu\u2019il est pr\u00e9f\u00e9rable de faire appel \u00e0 un <strong>conseiller sp\u00e9cialiste en propri\u00e9t\u00e9 intellectuelle<\/strong> pour vous accompagner dans vos projets ? RDV sur la page d\u00e9di\u00e9e de l\u2019INPI <\/span><b>\u201c Trouver un conseil en PI\u201d <\/b><span style=\"font-weight: 400;\">pour en trouver un dans votre r\u00e9gion ! <\/span><a href=\"https:\/\/www.inpi.fr\/fr\/services-et-prestations\/annuaire-des-conseils-en-pi-par-region\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.inpi.fr\/fr\/services-et-prestations\/annuaire-des-conseils-en-pi-par-region<\/span><\/a><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pour vous d\u00e9marquer, pensez \u00e0 d\u00e9poser votre marque <\/span><span style=\"font-weight: 400;\">pour pouvoir<\/span><span style=\"font-weight: 400;\">&nbsp;d\u00e9velopper sereinement votre activit\u00e9 !<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><strong>R\u00e9dacteurs<\/strong><span style=\"font-weight: 400;\">: <em>St\u00e9hpanie J., dipl\u00f4m\u00e9e d&rsquo;un Master 2\u00a0en droit de la propri\u00e9t\u00e9 intellectuelle et des nouvelles technologies de l&rsquo;information et de la communication et Isabelle A., docteur en droit.\u00a0<\/em><\/span><em><span style=\"font-weight: 400;\">Sous les directions de Delphine Robin, Responsable Juridique Groupe &amp; Formalit\u00e9s et Aur\u00e9lie Vasselin, Responsable Communication Digitale.<\/span><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><em>Sources :<\/em><br><\/span><a href=\"https:\/\/www.inpi.fr\/fr\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.inpi.fr\/fr<br><\/span><\/a><a href=\"https:\/\/www.wipo.int\/trademarks\/fr\/\"><span style=\"font-weight: 400;\">https:\/\/www.wipo.int\/trademarks\/fr\/<br><\/span><\/a><a href=\"https:\/\/euipo.europa.eu\/ohimportal\/fr\/trade-marks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/euipo.europa.eu\/ohimportal\/fr\/trade-marks<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que distingue un polo rouge A d&rsquo;un polo rouge B, &nbsp;une paire de tennis taille 40 d&rsquo;une autre paire de tennis taille 40 ? &nbsp;Si ce n&rsquo;est un crocodile associ&eacute; &agrave; la marque Lacoste, une virgule associ&eacute;e &agrave; Nike. La marque est repr&eacute;sent&eacute;e par un signe distinctif qui permet au consommateur de distinguer le produit [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide-a-lentrepreneur"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quel est l&#039;int\u00e9r\u00eat de d\u00e9poser ma marque ?<\/title>\n<meta name=\"description\" content=\"Cr\u00e9ation d&#039;entreprise : pourquoi et comment d\u00e9poser sa marque ? Quels risques en cas d&#039;oubli ? 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